People are both overloaded with information and asking more questions than ever before.
People are both overloaded with information and asking more questions than ever before.
Communications expertise is needed to cut through the noise by listening, being part of the conversation and showing up in places that people are searching for information – including emerging platforms like the metaverse. Performance communications uses data to understand the questions audiences are asking, create compelling earned content and ensure that this is optimised to win share of attention, build online authority, and grow reputation.
Our friends at Performance.io have pioneered performance marketing in health and we’re working with them to apply these principles to communications.