Our curious journey
Curious Health founders, Catherine and Lottie, built their reputations in healthcare communications by doing two things brilliantly: developing outstanding work and creating positive, fun cultures in which people could thrive. After years of doing this for other people, they saw the chance to do something different. As the world emerged from the pandemic, AI became part of our day-to-day lexicon and budgets tightened, it felt like the right time to reimagine what an agency could be.
Curious Health was born from the belief that communications is a critical business function, not a tactic, that agencies need to solve for clients, not sell to them, and that the best work comes from curious minds asking better questions. Today, that spirit runs through everything we do: combining deep expertise with a commitment to understanding our clients’ businesses and delivering work that is right for them as cost effectively as possible.
Communications in the era of AI
Earned content and communication is back in style as Generative Engine Optimisation (GEO) becomes more dominant in how people access information.
We’ve always believed in the power of earned content. Having other people saying great things about you is what differentiates PR from creative, advertising and other disciplines where you control the message and pay for the space.
Now that Large Language Models are powered by earned media, PR and communications are the path to visibility. You can’t pay to influence LLMs. We get this and understand how to create work that earns attention.
AI is also helping our consultants have the headspace to do the outstanding job they are capable of doing. We’ve built AI into our work. We’ve automated the right jobs to free up our curious minds to do more of what clients’ value while keeping empathy, experience and good judgement at the heart of every piece of work.
At Curious Health everyone is invited to the conversation. We keep things clear, kind and inclusive, so whether you’re joining the team or joining a call, you’ll feel like you belong. We’re thoughtful, energetic and passionate about what healthcare communications can achieve. Our culture is built on curiosity, collaboration and a whole lot of character.
Get to know us a little better on our culture page.
We’re always happy to hear from people who like the sound of us, and think they have something to offer our clients.
You can see if we’re recruiting on our careers page.
We believe that doing good and doing business have to go hand in hand. Find out how we’ve built this commitment into our foundations on our sustainability page, and check out our latest Impact Report here.
We believe health communications must reach the people who need it most, and we hold ourselves accountable by setting clear targets. Each year, we commit that more than 70% of our work will address health inequalities, and in 2024/25 we achieved 78%.
We co-create solutions with communities so that campaigns connect with people and deliver results that are meaningful to our clients.
Learn about our purpose-built approach to tackling health inequity.
Curious people, clever ideas
Curious about a career with us?
Thriving sustainably
Driving health equity
Curious people, clever ideas
At Curious Health everyone is invited to the conversation. We keep things clear, kind and inclusive, so whether you’re joining the team or joining a call, you’ll feel like you belong. We’re thoughtful, energetic and passionate about what healthcare communications can achieve. Our culture is built on curiosity, collaboration and a whole lot of character.
Get to know us a little better on our culture page.
Curious about a career with us?
We’re always happy to hear from people who like the sound of us, and think they have something to offer our clients.
You can see if we’re recruiting on our careers page.
Thriving sustainably
We believe that doing good and doing business have to go hand in hand. Find out how we’ve built this commitment into our foundations on our sustainability page, and check out our latest Impact Report here.
Driving health equity
We believe health communications must reach the people who need it most, and we hold ourselves accountable by setting clear targets. Each year, we commit that more than 70% of our work will address health inequalities, and in 2024/25 we achieved 78%.
We co-create solutions with communities so that campaigns connect with people and deliver results that are meaningful to our clients.
Learn about our purpose-built approach to tackling health inequity.
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