Our work

The client wanted to better understand how people were experiencing, talking about and managing a sleep apnoea, a common but under‑recognised condition in two major European markets.

Getting cut through on a national awareness day is always a challenge, even for the patient group representing the therapy area.

Large Language Models are powered by earned media, so utilising this as one channel to communicate the results of the UK’s NICE assessment process is critical to business goals.

People with Type 2 diabetes can often feel judged, stigmatised and unmotivated to take steps to manage their health. Add to the mix complex patient information and this is not a recipe for behaviour change.

Misinformation, stigma, confusion over vaccine status and perceived lack of access to vaccination are all barriers to uptake in men at increased risk of hepatitis B infection.

While some rare diseases have a well-defined patient population already under the care of expert centres, for many people misunderstanding and misdiagnosis stand in the way of a potentially life-changing therapy.

How do you balance the views of the community and how they want to be perceived, with the need to show the true burden of a condition? Collaboration.