Curious COMPASS™ - LLMs Visibility Audit

Visibility without context can be misleading

It is not enough to just see if your brand or your competitors’ brands appear in AI searches… You need to know how AI platforms are framing the narrative around your healthcare brand, and which sources are shaping the answers people receive when searching for health information. Most importantly, it’s crucial you understand how you can have a positive influence by filling any gaps or correcting any misinformation.

That’s where we come in.

AI is already reshaping how people explore health information. With hundreds of millions of weekly users, platforms like ChatGPT are increasingly used to understand symptoms, conditions, and treatment options. Asking a question on an AI platform is often the first step in the patient journey.

On top of that, most people have the misconception that AI visibility is uniform and consistent across LLMs. It isn’t. It shifts across platforms, queries, and stages of the journey, often leaving brands absent from the conversations that matter most.

The questions our LLM audit answers

By analysing key areas, our proprietary framework reveals where your brand is shaping decisions, where it’s being shaped by others, and at which stage of the patient and HCP journeys.

Questions clients have asked us to answer with our LLMs Audit

Where do I show up across the patient journey, and where am I missing?
How is my brand being interpreted within the broader disease and treatment narrative?
What themes and perceptions are associated with my brand in AI-generated answers?
Who is shaping the conversation and on what platforms?
Who am I really competing with? Is it traditional or emerging players?
What decisions are being made before I appear?
How does my visibility differ across AI platforms?
Which sources are driving my visibility and influence?

What we analyse

From real-world patient and HCP questions to visibility with context

We analyse how your brand appears across AI-driven patient and HCP journeys by testing relevant, evidence-based queries across leading platforms.

Our framework is structured to provide the context behind that visibility, showing not just if your brand appears, but where it shows up, how it is interpreted, and which sources are shaping the response. The output is a clear, comparable view of your visibility, influence, and gaps across the moments that drive patient understanding and decision-making.

What you'll get:

With us, you get the “so what”… Senior consultants turning insights into action:

A clear prioritised roadmap

A clear, prioritised roadmap to increase presence in the sources AI trusts, using earned content.

A structured framework

A structured framework to track, measure, and optimise visibility over time

Reduced risk of misrepresentation

Reduced risk of misrepresentation or loss of influence in AI-driven discovery

Why act now...

AI is already shaping how people understand conditions and treatment options, often before they ever reach your channels

In fact, a growing share of searches now end without a click, as users get their answers directly from AI-generated responses.

If brands aren’t actively shaping their presence in these answers:

Third parties end up defining the narrative
Competitors step in and fill the gaps
Key decisions are made before the brand even appears

The opportunity is very clear, brands that move early can become part of the sources AI relies on, building visibility and influence that compounds over time.