28
Sep
Technology and AI
If AI learns from journalism, who pays for the journalism?
What is Curious COMPASS™?
It is our proprietary audit framework that maps how healthcare brands and their campaigns show up online including across LLMs. It analyses what you’re saying, how you’re heard, how and when you are showing up and what others are saying and asking about you, and your competitors.
Whether you’re tracking awareness, AI visibility, sentiment, messaging, or engagement, our Curious COMPASS™ helps you benchmark, uncover white space, and make smarter strategic moves.
Quantifying online impact and identifying white space
It’s vital for healthcare brands to understand how they show up online – and what really matters to their stakeholders.
Curious COMPASS™ was built to give you a clear view of your brand or campaign’s digital impact versus competitors. It helps you uncover gaps, measure impact, and build informed communications and marketing approaches that help you deliver against your brand strategy.
We do this by auditing your brand’s digital presence across three dimensions:
- Owned (What are you saying about your brand? What are your competitors saying online?)
- Earned (What are third parties, AI platforms like ChatGPT, Gemini, Perplexity, and the media or advocacy groups saying about you and your competitors?)
- Heard (How is all of this being interpreted by your stakeholders?)
Curious COMPASS™ provides the data, and we turn it into actionable insights tailored to your brand
Whether you’re navigating a new launch, piloting a patient activation campaign, defending share of voice, steering your communications strategy, or optimising for LLMs, Curious COMPASS™ can show your team what’s happening, why it matters, and what to do next. A Roadmap for action, if you will.
We don’t just show you the landscape – we show you how to move through it.
Bringing value to clients through our Curious COMPASS™ insights
Evaluating the impact of digital communications and marketing programmes
Brand teams understand how they are performing online versus competitors.
Understanding the online environment
Identify the white space opportunity for a brand or brand campaign to own. This informs programmes to ensure we deliver cost effective impact.
Healthcare brands understand more about their stakeholders and what is important to them
What are they searching for? What is their online behaviour? What are they saying about brands and competitors, or how are they talking about relevant topics?
Data points enable us to quantify drivers and barriers of online authority
We are able to compare these drivers across therapy areas and life-stage of brands. This then informs brand plans, launch excellence, issues management and recovery from environmental or competitor threats.
Why you’ll love it...
How does Curious COMPASS™ identify what AI platforms are saying about you and your competitors?
You’re being asked how your brand or campaign can show up in AI-led discovery. You know it matters but the path to meaningful action isn’t always clear.
Curious COMPASS™ starts with the person behind the query; analysing what questions are being asked. Then we look at how AI platforms respond, where the citations are coming from, and which brands are being referenced. It gives you a clear view of how you and your competitors are showing up where patients and HCPs are increasingly searching for information.
What makes our Curious COMPASS™ different from just a Competitor Analysis?
It’s not just data. Curious COMPASS™ is informed by our consultants’ experience across the healthcare sector and digital marketing and brand strategy.
Each Curious COMPASS™ is fully tailored to your brand or campaign priorities. We digest your brand plan to ensure our actionable insights are meaningful to you.
It’s human and scalable. Curious COMPASS™ blends AI-powered data with human-led evaluation, ensuring efficiency without compromising on quality.
It’s visual and actionable. Curious COMPASS™ identifies where your brand or campaign sits versus competitors and how to shift your position in line with your strategy.
Frequently Asked Questions
What exactly does Curious COMPASS™ analyse?
Our Curious COMPASS™ audits your brand’s digital presence across three dimensions:
- Owned (What are you saying about your brand? What are your competitors saying online?)
- Earned (What are third parties saying about you and your competitors?)
- Heard (How is all of this being interpreted by your stakeholders?)
We can focus on anything from campaign visibility and sentiment, to compliance, credibility, or engagement gaps – tailored to what matters most to you and your team.
Is this a compliance tool, a comms audit, or something else?
It’s both – and more.
Curious COMPASS™ is a flexible diagnostic tool. It can map brand awareness, campaign cut-through, or reputation drivers. For some clients, we use it to flag compliance risks (e.g. ASA/MHRA breaches).
Think of it as a strategic roadmap for what’s important to you.
How much time or input do we need to give?
Not much, that’s the beauty of it.
We handle the heavy lifting: data capture, analysis, synthesis. We’ll have a quick scoping call upfront to align, understand your brand plan and priorities, and check in along the way. At the end, you’ll get a full report with clear insights, actions, and visuals, ready to share with internal teams or senior leadership.
We’re a small team with a tight budget — can COMPASS™ still work for us?
Yes!
Our Curious COMPASS™ was designed to deliver maximum insight, without bloated timelines or big-agency pricing. It’s ideal for resource-stretched teams who want evidence to guide decisions.
What makes COMPASS™ different from a media monitoring tool or social listening platform?
Tools like Brandwatch or Meltwater tell you what’s being said – but they don’t tell you why it matters or what to do about it. Our Curious COMPASS™ adds human intelligence to data.
We combine consultancy, creativity and compliance expertise to translate noise into strategy, and tailor every insight to your business goals.
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